R, Scientometrics, Knowledge Management, and Social Network Analysis

What is Balanced Scorecard?

with one comment

Balanced scorecard was originated by Robert Kaplan and David Norton. In their own words:

The balanced scorecard is like the dials in an airplane cockpit: it gives managers complex information at a glance.

The balanced scorecard allows managers to look at the business from four important perspectives. It provides answers to four basic questions:

  • How do customers see us? (customer perspective)
  • What must we excel at? (internal perspective)
  • Can we continue to improve and create value? (innovation and learning perspective)
  • How do we look to shareholders? (financial perspective)

Source: The Balanced Scorecard – Measures that Drive Performance


Written by Mat

December 13, 2008 at 9:34 am

One Response

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  1. While I have the greatest respect for Drs. Kaplan and Norton, I’m not sure that everyone would agree with the statement that they “originated” the balanced scorecard. Popularized, certainly. Codified, probably. Check out this site for another opinion: http://www.schneiderman.com/Concepts/The_First_Balanced_Scorecard/BSC_INTRO_AND_CONTENTS.htm


    December 15, 2008 at 7:20 am

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